McGillan’s Department Store definitely looked like Christmas. Holiday music played from overhead speakers, and vivid splashes of red, green, and gold adorned every shelf and aisle. The toy department was the highlight of the store, with silver and snowy white framing all the toys’ bright colors. Mr. Stegman wanted parents and children to have Christmas on their minds upon entering his Winter Wonderland. This was going to be a banner year for McGillan’s and, as floor manager, he had ordered every new toy on the market.
Relegated to the upper shelves, where they were out of reach and possibly out of sight, were the toys of yesteryear—dolls that did nothing but look like babies, Etch-a-Sketch, board games, puzzles, wooden blocks, and a lonely Jack-in-the-Box. Actually, "Jack" thought all the toys on this shelf were the best toys for kids, because children could use their imaginations and thinking skills while they played.
He scooted over to his friend, Buddy Blocks. "Look at those people down there," he said. "They’re mesmerized by that toy dog that barks and wags his tail. They’ll soon become bored with its incessant barking. There’s nothing for a child to do except move a switch and watch. No interaction and no thinking—basically no imagination involved! Why, your blocks can entertain every time a child builds a tower to the sky. If it tips and falls over, they must figure out how to build a stronger base.
"And look at me. Kids have to turn this hand crank to hear my song. If they stop turning, I stop playing. Soon they learn to persevere to the surprise ending, and laugh when my silly face pops out. They can learn the words to my music, share the surprise with their friends, and play peek-a-boo with me.
"Oh, Buddy Blocks, I hope someone sees us up here and…Wait, is that Mr. Stegman with the long pole? He’s reaching up here! Someone is buying me! Hey, Buddy, I’ll put in a good word for you! Merry Christmas, Buddy! Merry Christmas, everyone!"